Case Studies

The NRP Group

As a fully integrated multi-family housing developer based out of San Antonio, The NRP Group has developed multiple properties in Tarrant County and Dallas County, partnering with public agencies such as the City of Fort Worth, the Fort Worth Housing Authority and the Mesquite Housing Authority.

 

LComm was retained to coordinate and produce groundbreaking and grand opening events for four developments in Fort Worth and Mesquite. Working with various public agencies, elected officials and NRP leadership, LComm produced successful events organizing logistics, providing on-site execution and support, and working with all parties to develop programs and itineraries.

 

Additional work for NRP includes: Neighborhood outreach, government relations, public relations. 

City of Benbrook and Economic Development

The City of Benbrook and the Benbrook Economic Development Corporation (EDC) outreached to LComm Marketing to seek strategic planning aligned with two initiatives designed to attract new business to the city.

 

Building a Better Benbrook Boulevard - The Benbrook Boulevard campaign is a loyalty and awareness program designed to instill consumer support for Benbrook Boulevard businesses. The marketing plan included the development of a brand, active social media platforms, merchant engagement, town hall meetings and an active website with pertinent information. All the while the campaign opened lines of communication, creating new relationships between public officials and citizens.

 

Building a Better Benbrook – This campaign was designed with the idea of attracting new businesses to the area. The Benbrook EDC wanted to develop an aggressive multi-phased plan creating touch points for business owners and investors interested in the ever-growing North Texas market. With that, LComm constructed a brand coupled with targeted messaging designed to attract retailers, developers and others in the commercial real estate world. Through interactive conference booths, an advertising campaign and networking events, LComm has opened the door to new audiences and created opportunity for business growth.

 

LComm developed brands for each one of the programs, collateral and social media platforms.

United Community Centers

Since its founding in 1909, United Community Centers, Inc. (UCC) has served many of Fort Worth’s neediest residents. United Community Centers, a non-profit agency, empowers individuals, strengthens families and enriches communities at its three neighborhood centers.

 

 

In 2011, LComm partnered with United Community Centers to improve the agency’s stance in the community and grow their donor base to ultimately affect and improve the donor campaigns. A full strategic marketing campaign was developed for the century old organization. This strategy began with the redevelopment of a logo and has culminated over the past three years with the production of major events and enhanced campaigns. LComm produces all of UCC’s marketing collateral, both printed and digital, publishes quarterly newsletters and manages digital media campaigns.

 

 

From the beginning of the relationship, LComm has effectively improved the Annual Campaign, grown the donor base, enhanced the operations of the annual golf tournament and increased online giving.

Clients

Current

  • Texas Christian University Athletics (community outreach and branding)

  • Parkland Foundation (grassrots initiatives)

  • United Community Centers (branding and marketing)

  • The NRP Group (community outreach and event production)

  • AMTEX (community outreach)

  • Think Housing INC (community outreach)

  • Benbrook Economic Development Corporation/City of Benbrook (branding and marketing)

  • Fort Worth Housing Authority (branding and marketing)

Past

  • Texas Tech Athletics (branding and marketing)

  • Busienss Assistance Center/City of Fort Worth (event production)

  • General Motors (marketing)

  • Roadloans Auto Finance/NASCAR Sponsorship Management (marketing and event production)

  • Davey O'Brien National Quarterback Award (branding, marketing and event production)

  • BoomerJack's Grill and Bar (branding and marketing)

817.737.8388  |  2205 W. Broadway |  Fort Worth, Texas 76102

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