DIGITAL COMMUNICATIONS                                                                


Digital Communications Case Study

Camp Bowie District, Inc .


LComm became a client of Camp Bowie District, Inc in late 2017 after a much needed brand refreshment, website overhaul, and new marketing initiatives. Digital communications is just part of the work that LComm does for the non-profit organization.

Our social media team manages the planning, production, and posting of all social accounts for the organization, as well as takes charge of initiating engagement across social channels. We operate off of a planned in advance social media calendar to ensure no content is left out. On top of social media, LComm also produces the monthly newsletter that goes out to our consumer and business database, hitting those who represent frequenters of The Boulevard. 

Our Duties:

• A social media representative to manage all aspects of campaigns & postings
• Campaign development based on a thorough marketing strategy
• Social media post writing and scheduling for a consistent brand message
• Contest and giveaway management
• Custom graphics as needed to increase brand awareness
• Social media advertising management
• Reports tracking campaign’s success

• Monthly newsletter via Constant Contact. 

In the past year, LComm saw the following growth:

- An increase of 120% in total Facebook & Instagram Impressions from June 2018 to June 2019.

- An increase of 25% in Facebook followers from June 2018 to June 2019.

- An increase of 46% in Instagram followers from June 2018 to June 2019.

Digital Communications Case Study

The Scenic Apartments

LComm executed digital communications for the multi-family housing apartments, The Scenic at Rivereast. With full throttle, we took the project head on and raised engagement levels across the board for the client, and initiated community in the immediate area of the apartment homes. The social media team relied on communal efforts to help tell the unique story of Rivereast's new apartment homes. 

Our Duties:

  • Develop organic content for use on social media platforms & portals

  • Develop a style and voice for content

  • Develop a frequency schedule

  • Build a 'community' on social media

  • Provide weekly reporting details

    • Traffic pushed to website​

    • Number of clicks to Facebook page

    • Audience demographics

  • Develop 'paid' schedule with hyper targeted audiences

  • Develop content using graphics and/or video

  • Place short term buys to manage the success and alter if necessary